Steven Hall – visual artist turned writer – first novel (the title is a play on “Rorschach tests”).

Language and information – memes forming living organisms; human memory predators and personality transfer – a “philosophical-fiction” about loss, the fluidity of memory and the nature of identity. “The word connects the visible trace with the invisible thing, the absent thing, the thing that is desired or feared, like a frail emergency bridge flung over an abyss” (Italo Calvino).

Eric Sanderson’s fight against a metaphysical sharks that devour memory and human essence.
Original (in its form – riddled with typographic games, codes -, style and story), powerfull and “poetic”. Beyond Postmodernism: post information age – ism!?

Very clever pop culture mashup, built to attract a broad audience (virulent memes!), supported by a massive global marketing campaign (“sold to big business” = culturally incorrect!). A film adaptation is in the works (Hall sold the book to Film Four). Would be perfect if directed by Michael Gondry.

Los Angeles Times review
Great white hype at cbc.ca
http://rawsharktexts.com
http://www.annotatedrawshark.com